Every once in a while, this recruiter will hear someone say something along the lines of “well, I tried linkedin and I didn’t get any results.” That person has usually given up and has a Linkedin account that lies dormant. It’s the inactive state of the individual’s account that is the problem, not any lack of effectiveness or power of Linkedin as a networking tool.
For those who don’t know Linkedin is considered the single greatest professional networking tool every created — other than perhaps the telephone itself — by an overwhelming majority of recruiters. At conferences where professional recruiters gather and are asked what social media site they consider the most effective for reaching targeted skilled professionals they hope to source for jobs, Linkedin invariably beats Facebook, Twitter, Indeed and many other sites in a landslide.
Perhaps that may explain why Linkedin as a stock sells for more than $200 a share on the New York Stock exchange and has generally been on a remarkable upswing the past few years.
For those who don’t know Linkedin is considered the single greatest professional networking tool every created … by an overwhelming majority of recruiters.
A shame that so many people don’t appreciate the value of this remarkable networking tool, which is not as universal as Facebook but far more helpful and effective for professional networking purposes. Why is that? Well, Facebook is primarily a way of connecting friends, family members and those with similar interests or passions in life who exchange photos, comments and likes/dislikes on all manner of subjects.
Linkedin on the other hand is expressly and intricately designed as a networking tool to help people with their careers and businesses. What Excel is to spreadsheet software, Linkedin is to Social media in the sense that just when one reaches a point of imagined mastery of the site, someone else will point out other layers such as discussion boards, meaningful podcasts, specially formed professional groups and other unique networking forums.
Non-intrusive nature of Linkedin
What is it that makes Linkedin so effective? It’s not as intrusive as the telephone and not typically used as casually or recklessly as sites like Facebook and Twitter. Linkedin is designed strictly for professional use and while there are some organizations or clubs that are part of the site that are more about hobbies or fun and games, such as special networks or discussion boards devoted to ardent fans of professional and collegiate sports teams, the site is overwhelmingly dominated by groups or organizations that are either business or career-oriented.
Thus it’s easy for jobseekers or those looking to develop a business to find professionals in the same line of work and to hone in on very specific segments of a particular discipline.
So, while it might not be all that valuable for an aspiring structural engineer with an interest in commercial construction to connect with chemical or mechanical engineers, one could fine-tune a search to find engineers involved in designing office complexes. If that’s not specific enough, how about targeting structural engineers at those companies who work with prestressed concrete, which is an extemely challenging material only used by a small percentage of commercial construction companies?
Linkedin enables one to find those professionals; maybe not every single structural engineer who works with that material, but enough to figure out where such individuals work, who they are and where have they worked previously or gone to school, and perhaps some information on their company or what they are working on at the present time.
Perhaps by studying the professional profiles of more experienced individuals within the same trade, the aspiring linkedin jobseeker may learn the types of experience, or specialized certifications that those in that field obtained in order to get jobs with companies that undertake projects that they hope to get involved in.
So you see Linked is more than just an international network of 259 million strong. It’s more about the fact that within the vast galaxy of users, people looking to connect with those in virtually any field, no matter how broad or narrow in scope can do so. How those connections are made will be the topic of the next article in this section of warptown.com.