People see more than 34 billion bits of information every day, according to a report by the University of California, San Diego. The figure equals reading two books a day. We are moving to the attention economy where people’s attention is treated as a scarce commodity, according to Anne Marie van den Hurk in the Lexington Herald-Leader which appears online today in Arcamax.com
Maggie Leifer McGary, a digital content strategist based in Washington D.C., believes there’s too much content on too many platforms and forecasts that images/video will continue to gain as a preferred content source for users.
Mobile makes Ms. van den Hurk’s list for a second year consecutively. Business is moving away from computers and using smartphone and tablets to market. Everyone has a website and is now obtaining an app for their business to market it.
According to research published by The Pew Internet & American Life Project, more than 90 percent of Americans own cellphones and 57 percent of all Americans go online using their mobile phone. With smart phones now outnumbering their less intelligent ancestors and cell providers offering a multitude of data plans, the mobile revolution has entrenched itself in business.
Optimizing digital use and adapting to customer needs, Geoff Livingston, founder of Tenacity5 Media states that thanks to diverse mobile media properties, business can now deploy customized campaigns to attract customers on the go.
Kami Watson Heyse, CEO of Zoetica, agreed, adding that customers expect real time information based on location and relevance. This will require organizations to think more in terms of one-to-one personalization. Mobile can provide this to end.
Data analysis and the next step of prediction and how to apply it is the demand according to Lani Rosales, Chief Operating Officer at AGBeat where business meets web. She states that the era of simple tools no longer excites people and the world is looking to discover what to do with all of their data, so predictive technologies will gain traction in 2014. Ms. Rosales believes that all of the current tools we are using cannot only play better together, but also produce more meaningful results.
The New Year will be about effectively understanding, then reaching, your customers. And, reaching them where they are, not where you want them to be, with information in a format they want, offers Ms. van den Hurk. Customer service and clarity meet the demands of utilizing the technology tools to reach your market for success in the New Year!
To learn more about technology trends for the New Year, please, see the Author’s list below for the many exciting changes entering our world.