To bring you the inside scoop on the hottest new products showcased at Sundance 2014, here are our top 10 celebrity gifts. Along with the Stella Artois Cafe at the Village at The Lift hosted by the Animal restaurant from Los Angeles, Main Street was buzzing with gifting experiences for the stars.
We captured photos and videos at the Eco Hideaway, Kari Style Lounge, the Eddie Bauer Adventure House, Independent Filmmakers Lounge, The Sky Lodge and film premiere parties, where many brands shared their hottest new products and styles. Drum roll please….
1 Moto X from Motorola – We loved the Moto X that Motorola gifted many celebrities at the PCL (Park City Lounge), including N Sync’s Lance Bass, Joe Manganiello (“Vampire Diaries”) and Tara Holt. It was cool to see how you can customize your Moto X on Motorola.com. You choose the colors, and decide on the details in their online studio for the front, back, accents, memory, and wallpapers. You can also choose between four natural wood finishes – Bamboo, Walnut, Teak and Ebony for your smartphone cover, and every wood grain is different, just like you! Motorola also introduced Motorola Spotlight Stories at Sundance. It was exciting to test out the first interactive story, “Windy Day”, designed by Motorola engineers and Oscar-winning director Jan Pinkava.
2. Eddie Bauer Microtherm Down Jacket – We had fun at the Eddie Bauer Adventure House on Main Street. You could try the indoor climbing wall that was decorated with cool photos of the outdoors. It made you feel like you were sitting by a river. Eddie Bauer gifted awesome Microtherm Down jackets that you can see in our photo slideshow. We loved the hot pink, and many male actors, such as Vincent De Paul (“House of Cards”) seen in the photos, went for more earthy blues and greens. Thank you Eddie Bauer!
3. Yosi Samra Fold-Up Ballet Flat Shoes – We were fortunate to meet the designer Yosi in the lobby of The Sky Lodge where he was displaying his stylish ballet flat shoes. His Yosi Samra designs are now in 85 countries, and you can find shoes to match every season. We were fortunate to receive a pair of the Samara Serpent that has an alligator pattern in a beige tone and is one of his best sellers. We went back to The Sky Lodge several times, and enjoyed getting to know the artist. Check out Yosi’s bestsellers here http://www.yosisamra.com/best-sellers.html
4. MaxMara scarf – To support Women In Film, MaxMara was back gifting 250 cashmere scarves to the female filmmakers who attended their documentary brunch and panel at the 350 Main Bistro. Thank you MaxMara for your generous support of Women In Film. The panel that featured the Grand Jury Prize US Documentary Director Tracy Droz Tragos and Rory Kennedy (“Last Days in Vietnam”) that you can watch in this VIDEO http://youtu.be/7x-WGL9jlE0
5. Minky Couture – We found Minky Couture at the Eco Hideaway, and were grateful to receive one of their handmade scarves. The softness makes them irresistible. They specialize in custom Minky Couture blankets. Whether you’re snuggling with your baby, off to grandma’s for the weekend, packing your bags for college, or just cuddling by the fire with your favorite book, a Minky Couture blanket is your escape to luxury. Check them out here http://minkycouture.com
6. Shades by GAL Makeup – Grace Ann Long was giving celebrities custom makeup bags at the Independent Filmmakers Lounge, where we also interviewed GRAMMY winner and CMA Song and Songwriter of the Year Ty Herndon. We loved Grace’s positive energy and the Dovetail Baked Marbelized Shadow and the Micro Bubble Lipstick that she gave us. Shades by Gal seeks to enhance individual appearance and self- esteem in all women through products and colors that will complement women everywhere with beauty in every shade. To check out her cool products, visit http://www.shadesbygalonline.com/
7. SmartScarf by FurFrenzy – Pam Fischer showed use her SmartScarf by FurFrenzy line at the Eco Hideaway. They’re a fun, furry hat and scarf combo. You can even put your hands inside the stylish SmartScarf at the ends to stay warm. It’s great for anyone “on-the-go” who wants to show her sassy side and also her practical side for warmth. You can safely store your wallet, cell phone, ipod, lipstick, etc by sliding them inside the fully lined satin pockets of your SmartScarf. Check them out here. http://www.furfrenzy.net/
8. Khombu Boots – The Khombu Boots were another hot item at Kari Feinstein’s Style Lounge, where celebrities Emile Hirsch and William H Macy walked out with a new pair for the festival. They gave me a really nice POL sweater and red winter hat. Launched in 1969 as a waterproof brand designed for outdoor enthusiasts, the name Khombu originated from the Khombu Valley near the base of Mount Everest. Mount Everest is in the Himalayas, the world’s largest mountain range located in Nepal. Check out their styles for men and women here http://khombu.com
9. HBO jacket and hat – The best party by far at Sundance was the HBO Documentary celebration where they gave away HBO jackets and hats. The jackets were a light windbreaker material in an olive green, and the hats were classic black wool. The party celebrated the HBO documentaries in the festival such as “Remembering The Artist Robert De Niro Sr” (and Robert De Niro and Bradley Cooper sat at the table next to us.)
10. Park City Engraved Glasses – We received customized drinking glasses with a Park City map engraved on them at the Chase Sapphire premiere party for “Hellion” starring Aaron Paul and Josh Wiggins. These glasses were made by maps. rocks glass. Thank you Chase Sapphire! http://www.designcrushblog.com/2012/10/08/maps-rocks-glass/
Many thanks to all of the Sundance organizers and sponsors who made these gifting experiences possible. The Sundance Film Festival is much more relaxed than Los Angeles and so more celebrities actually show up to check out what’s hot at these suites. And since Sundance defines “cool”, big congrats to all the people who brought their products to the dance!
© Liz H Kelly, National Digital Entertainment Columnist and Goody PR http://goodypr.com