The holiday season is a joyous, yet stressful time of the year. Here are a few pointers to help you get your business off to a fantastic start this Christmas season.
Customer Service/ Staff
One of the worst things for your customers to experience is extremely long wait times and not enough staff to aid in peak time traffic. Hiring enough staff to accommodate the rush should be done well in advance. Like most people, the holidays are when regular full time employees take vacation. When hiring for additional staff, keep in mind that getting them hired prior to regular full time employees go on vacation is vital to the success of the holiday shopping season.
Taking advantage of seasoned employee knowledge by way of training the new staff is a smart way to utilize company talent. This is the time to educate the holiday help on company policies and procedures. For example, the company’s exchange/ return policy, the outlay of the store, where supplies are kept and store hours of operation.
Armed with a knowledgeable and helpful staff paves the way to a better and faster shopping experience.
Having an inventory management system is king, no matter what time of the year it is. Being able to view both current and past sales can help you gear up for the current season and make good projections. Placing orders with your vendors in ample time not only helps you, but them as well since everyone is busy during this time of the year.
A good inventory system alerts you when items are getting low so that sales are not missed frequently.
Everyone wants a good deal, especially during Christmas. Creating a sales campaign can be executed seamlessly by first developing a theme or purpose to generate excitement. For example, The Twelve Days of Christmas could be used as a theme and have 12 different sales for 12 consecutive days. For sale items, choose best sellers as well as gift sets and possibly half off of a least selling item to generate sales. The sales possibilities are endless. Email your clients to let them know of your sales. While you are at it, a post card won’t hurt either.
The upkeep and maintenance of your online presence is just as important as your physical location. With all of the extra site visits, you would want to make certain your website can handle the extra traffic. A site crash in the middle of a holiday season isn’t exactly sugar plums and mistletoes. Shoppers want a fast and easy navigation experience online. Having a slow site will send your customer running to the competition.
Hope your holidays are filled with joy, love and plenty of laughter!
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