Hair care news: On Thursday L’Oréal Professionnel announced actress Kirsten Dunst as the very first L’Oréal Professionnel global spokesperson via email press release and WWD report. Dunst will be the face for upcoming product launches of Beach Waves and Absolut Repair Lipidium, available in salons in 2014 across the United States.
Anne-Laure Lecerf, International Managing Director of L’Oréal Professionnel, feels the 31-year-old actress has all of the characteristics that personify the L’Oréal Professionnel woman and the values of the hair care brand.
Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. Her great professionalism and commitment to excellence make Kirsten one of the most talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.
Kirsten Dunst has a passion for fashion along with beauty and hair care trends, which means that she is constantly playing with her style, as has been evident with her many hair color changes when partaking in new movie roles. Fans have watched her grow from a child star to Hollywood stunner as Dunst’s hair color altered between reddish tones and bright blondes, or a from a smooth sophisticated look to more wild and unruly styles, to best prepare for whatever part she played.
What sets Kirsten Dunst apart from other hair care spokespersons? Her understanding of how important a professional hair care line is to the hairstylist and the work they create.
I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.
Kirsten Dunst, the first global spokesperson for L’Oréal Professionnel, can be seen co-starrring opposite Viggo Mortensen and Oscar Isaac in Hossein Amini’s thriller, “The Two Faces of January” and is scheduled to film Jeff Nichols’ science fiction film, “Midnight Special” with Joel Edgerton and Michael Shannon.
L’Oreal Professionnel is sold in salons only. Visit the professional hair care brand online to find a salon nearest you.
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