You’ve decided that internet marketing is going to be your field of choice once you graduate and you’re trying to figure out which path of study will prime you the most for this field. Since, there are no direct internet marketing degrees, you’ll have to choose a degree that supplements some other avenues you should pursue on your own.
Internet marketing is not only a very swift moving field, but there is no direct field of study or degree. That’s why your best bet is to get a degree that will give you a good theoretical foundation that you can draw from for years to come.
In this article we’ll cover five degree options that will provide you with a solid educational background for pursuing internet marketing.
In studying marketing you’ll gain the knowledge necessary to thrive as a online marketer in any field. Although the program will very from school to school, this degree will teach you a wide range of skills related to branding and growing businesses. Although, the online landscape differs a little bit, the basic marketing principles will still apply.
It will help if you supplement your marketing education with other online marketing sources, such as the top blogs from leaders in the field.
Psychology can be a very valuable degree. It will help you gain a deeper understanding of how human being operate. A lot of what you do in internet marketing is converting traffic into sales. By having an in-depth understanding of how human beings process the world and make decisions you’ll be able to use trigger points to get the to take action.
A good supplement to your psychology education would be to study some of the all time copywriting greats, such as Gary Halpert and David Olgivy.
In studying business you’ll learn the underlying methods of how business operate. Although, this isn’t directly related to internet marketing, you’ll still gain useful skills by getting a birds eye perspective on the business world.
In a business degree you’ll learn what works and what doesn’t, this will come in handy when translating your skills to the online world. A lot of business systems remain the same, no matter the way they are presented, i.e. online vs in-person.
As mentioned above it would be smart to supplement your learning with outside sources from the internet marketing field, such as copywriting and blogs in the space.
Lastly, an English degree would prep you well for becoming an internet marketer. In the online world straightforward communication is crucial, and the written word is used a lot. Having the ability to use your words fluently could go a long way. Just make sure you’re adding onto your education with outside resources from fields like marketing and copywriting.
Overall, any of the above will put you in a good position to succeed as an internet marketer. However, the real work comes in what you’ll put in outside of the classroom. Things like reading outside of your discipline and learning the skills needed to succeed as an internet marketer will set you apart.
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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.
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“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya