In its Nov. 30, 1963 issue, Billboard broke the news that two members of Brian Epstein’s stable of artists would appearing on TV in coming months. One of the groups was the Beatles. The other, however, was Gerry and the Pacemakers — or as Billboard called them, “Gerri and the Pacemakers.” The article repeated the error four times.
But that took second place to the actual news in the article. Epstein, according to the article, didn’t release all the details about the Beatles’ performance, but said they would make at least one appearance on “The Ed Sullivan Show.” No mention was made of the dates. About two weeks later on Dec. 13, CBS released a press release saying that they would make two Sullivan show appearances on Feb. 9 and 16. Then on Feb. 3, CBS added the third appearance on the 23rd.
Billboard actually had more a little more detail on “Gerri and the Pacemakers,” who they said would make two appearances on “The Ed Sullivan Show” in March, filming two days in a row, and also would also be doing promotional appearances.
Even in November and still a couple of months away from what would happen after “The Ed Sullivan Show,” the Beatles were already showing signs of sizzle in the record industry. According to Bruce Spizer’s “The Beatles Are Coming!,” Newsweek, TIME and the New York Times had already written about them and they had been the subject of TV news stories. The Beatles had also released the “Beatlemania With the Beatles” LP in Canada on Nov. 25.
Then on Dec. 4, Capitol Records was to announce they had exclusive U.S. rights to the Beatles. The music phenomenon that was about to rock America was just beginning to explode.
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