Black Friday sales were huge and record-setting when factoring in Thanksgiving day store openings and online sales this year, according to USA Today and other media outlets reporting on Saturday.
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Across the nation, millions upon millions of shoppers got to stores with a much-less shopping frenzy than in the past due to the availability of earlier shopping the day before. Also, the record-setting online shopping success this year kept many shoppers away from the stores.
If you did your Black Friday shopping online, you chose the shopping option which the majority of shoppers chose this year.
Reportedly, more than a dozen stores were opened on Thursday to extend their store hours beyond the typical Black Friday hours. Among them were the huge stores such as Walmart, Target, Kohls, Best Buy, and Toys R Us. Though they reportedly did well, online shopping kept some shoppers away.
Sales on Black Friday, traditionally the hugest shopping day of the year, was down more than 11 percent over last year, and actual sales were down 13.2 percent. But when combining Thursday and Friday shopping, sales were up 2.3 percent in the brick-and-mortar stores according to ShopperTrak.
According to ChannelAdvisor, which reports on E-commerce, sales on eBay increased 35 percent through noon EST on Black Friday compared to the same holiday sales period last year. Amazon.com’s sales increased 25 percent over the same time period last year. Again, it has been reported that the Internet is now the most-used method of shopping on Black Friday.
Setting a record, $41 billion was spent online on Thanksgiving according to an Adobe Systems report which analyzed 180 million visits to more than a thousand United States retail web sites.
It is believed that many persons who were disappointed to find items sold out at the stores went online to do their shopping since many popular items – such as technology items and gaming items – were insufficiently supplied at many stores and therefore sold out quickly.
Though some incidents occurred at the stores on Thanksgiving and Friday, incidents appeared to be down with the shoppers having spread themselves out between the two days of shopping this year.
With the success of the two day shopping, one would think that the opening of stores on Thanksgiving will be the new trend for retailers.
Again, Black Friday shopping was down, but when considering Thursday shopping with Black Friday, the numbers were up. Twenty-to-forty percent of retailers’ annual sales occur during the holiday season, according to the National Retail Federation, and Thanksgiving weekend alone typically represents about 10-to-15 percent of the holiday sales. Online sales were reportedly up nearly 20 percent over last year on Thanksgiving day, according to IBM Smarter Commerce, and increased almost 19 percent on Friday.
Mobile sales took a shot upward as well. There was approximately a 26 percent increase of total online sales on Thanksgiving and nearly a 22 percent increase on Friday from mobile sales. Smartphones reportedly were used for approximately 25 percent of online traffic on Black Friday while only 14 percent were done via tablets. However, the average order value per purchase online decreased 2.5 percent on Thursday but increased on Black Friday by 2.2 percent over last year’s Black Friday.
This year’s holiday shopping period is somewhat shorter than usual because Thanksgiving occurred late on the November calendar this year.